Lupo gave an exclusive tour to the Review-Journal on Wednesday, highlighting short-term changes that’s planned for the storied hotel-casino. With a resume that boasts leadership roles at Hard Rock properties, including in Atlantic City and Tampa, Florida, Lupo said he’s focused on increasing gaming volume and supporting a cohesive team. Joe Lupo was tapped to be the president of the future Hard Rock Hotel Las Vegas and is leading it through its remaining years under The Mirage brand. But the hotel-casino’s leaders say they are starting to make the property their own.
That’s because most of the initial alterations have occurred behind the scenes - operational changes such as moving the human resources department on-site, changing the IT and reservation system to Hard Rock programs and incorporating its Unity loyalty rewards program. (Ellen Schmidt/Las Vegas Review-Journal) Rock International has been operating The Mirage for nearly three months, but any significant sign that it’s under new ownership can be seen in a few spots inside the hotel-casino. As the hotel-casino’s new operator, Hard Rock International plans to make many changes including an eventual guitar-shaped hotel tower facing Las Vegas Boulevard.
The Mirage on Wednesday, March 22, 2023, in Las Vegas.
